Style, Content, Audience, Distribution
Style
TONE OF VOICE
- Confident
- Educated
- Engaging
CONTENT
- Informative
- Knowledgeable
- Event / Featured Interview Generic of the sport / Story Lifestyle Story
- Individuals / Groups / Clubs Events / Human Interest
PHOTOGRAPHY
- Ambient
- Candid
- Journalistic
LAYOUT
- Clean
- Uncluttered
- Modern Minimalist
Content
SEA
- SURF Long & Shortboard
- BODYBOARDING
- SUP Surf
- SUP Racing
- WINDSURF
- KITEBOARD
- SEA SWIMMING
- FREE DIVING
- KAYAK
AIR
- SKYDIVE
- PARAGLIDING
LAND
- SKATEBOARD Long & Shortboard
- ROCK CLIMBING
- COASTEERING
- BMX / MOUNTAIN BIKE
- MARTIAL ARTS
- MUSIC
- FASHION
- YOGA & MEDITATION
- FITNESS
- DIET
Audience
PRIMARY AUDIENCE
Female / Male
Age 18 to 35
They love water, sport, music, fashion
SECONDARY AUDIENCE
Female / Male
Age 18 to 55
Connected to the lifestyle – spouse, boy/girl friends
TERTIARY AUDIENCE
Female / Male
Age 18 to 65
Using the beaches around the Island
Distribution
- Restaurants / Cafés
- Surgeries: Doctors / Dentist / Optician
- Shops: Surf / Fashion / Telecoms
- Shopping Centres
- Supermarkets
- Fitness Centres / Gyms
- Coffee Shops
- Sandwich Bars
- Public Houses
- Club events
- Festivals & Special Event Handouts
FREQUENCY
Quarterly 2019
First edition to be distributed January 2019.