TOP

Style, Content, Audience, Distribution

Style 

TONE OF VOICE

  • Confident
  • Educated
  • Engaging

CONTENT

  • Informative
  • Knowledgeable
  • Event / Featured Interview Generic of the sport / Story Lifestyle Story
  • Individuals / Groups / Clubs Events / Human Interest

PHOTOGRAPHY

  • Ambient
  • Candid
  • Journalistic

LAYOUT

  • Clean
  • Uncluttered
  • Modern Minimalist

Content 

SEA

  • SURF Long & Shortboard
  • BODYBOARDING
  • SUP Surf
  • SUP Racing
  • WINDSURF
  • KITEBOARD
  • SEA SWIMMING
  • FREE DIVING
  • KAYAK

AIR

  • SKYDIVE
  • PARAGLIDING

LAND

  • SKATEBOARD Long & Shortboard
  • ROCK CLIMBING
  • COASTEERING
  • BMX / MOUNTAIN BIKE
  • MARTIAL ARTS
  • MUSIC
  • FASHION
  • YOGA & MEDITATION
  • FITNESS
  • DIET

Audience 

PRIMARY AUDIENCE

Female / Male
Age 18 to 35
They love water, sport, music, fashion

SECONDARY AUDIENCE

Female / Male
Age 18 to 55
Connected to the lifestyle – spouse, boy/girl friends

TERTIARY AUDIENCE

Female / Male
Age 18 to 65
Using the beaches around the Island

Distribution 

  • Restaurants / Cafés
  • Surgeries: Doctors / Dentist / Optician
  • Shops: Surf / Fashion / Telecoms
  • Shopping Centres
  • Supermarkets
  • Fitness Centres / Gyms
  • Coffee Shops
  • Sandwich Bars
  • Public Houses
  • Club events
  • Festivals & Special Event Handouts

FREQUENCY

Quarterly 2019
First edition to be distributed January 2019.